EXPLORE THE STUDYHospitality / 01
CONCEPTA reason to meet.
A café campaign built around the person you would send it to.
STUDY
STRATEGY / STORY / FEELINGNOT EVERYTHING REVEALS ITSELF AT ONCE
TWISHA MEHTA / TM MARKETINGIdeas,
Ideas,
with a
heartbeat.
Strategy beneath the surface.
Stories that stay with you.
ENTER MY WORLDThere’s more beneath the surface.OR SIMPLY SCROLL ↓INDIA ↔ CANADA
THINKING BEYOND BORDERS.
THINKING BEYOND BORDERS.
STRATEGY. STORYTELLING. A HUMAN POINT OF VIEW.
BASED IN INDIA · THINKING BEYOND BORDERSSOCIAL MEDIA & BRAND STRATEGIST
The art ofbeing remembered.
A clear point of view.
01 / SELECTED CREATIVE STUDIESSix briefs. Six different ways in.
Ideas with
somewhere to go.
Campaigns, visual worlds and stories built around a clear human idea. Explore the brief, the thinking and the creative.
ORIGINAL SELF-INITIATED CONCEPT WORKEXPLORE THE STUDYSTUDY
EXPLORE THE STUDYWellness / 02
CONCEPTRoom to pause.
A wellness direction that gives rest a place in an ordinary day.
STUDY
EXPLORE THE STUDYProduct & interiors / 03
CONCEPTThe everyday, in a new light.
A product story that begins with the life around the object.
STUDY
EXPLORE THE STUDYCulture & experiences / 04
CONCEPTThe city, after hours.
A cultural-event concept that turns a familiar street into an invitation.
STUDY
EXPLORE THE STUDYFashion & lifestyle / 05
CONCEPTA longer story.
A fashion direction that makes wearing something again part of the appeal.
STUDY
EXPLORE THE STUDYEditorial & ideas / 06
CONCEPTAn idea worth passing on.
An editorial system that makes one clear thought the visual identity.
STUDY
THE IDEA IS ONLY THE BEGINNING.
Each study develops a fictional brief into a campaign direction, original artwork and sample copy. Proposed evaluation plans are included where relevant.
Bring me your real-world briefA SMALL EXERCISE IN ATTENTIONSame café.
Same café.
Different story.
A message becomes more interesting when it gives someone a reason to pass it on. Here’s what I mean.
THE PRODUCT MESSAGE
“We serve
great coffee.”
True. But it could belong to almost any café.
02 / THE STUDIOtm. MARKETING
A sharp strategy.
A human touch.
TM Marketing is my boutique creative practice. I bring the strategy, the words and the visual direction together, so every part of your brand feels connected.
Whether you’re finding your voice, rethinking your content or building your next chapter, we start with what matters to your business.
Find our starting pointBUILT AROUND YOUR BRAND.LED BY TWISHA.
01Brand & content strategy
A clear position, a recognisable voice and a reason for your audience to care. The thinking that gives every creative decision a direction.
02Social & storytelling
Ideas people recognise themselves in. Reels, carousels, copy and community, connected by a consistent editorial point of view.
03Campaigns & communication
A focused idea, expressed in the right places. I connect campaign concepts, paid media and brand communication around a clear business objective.
04Websites & visual direction
A digital home that feels like your brand. From the first headline to the final enquiry, the words and visuals work toward the same goal.
THE PERSON BEHIND THE POINT OF VIEW.↗
03 / A LITTLE ABOUT MECuriosity is
The longer version, on LinkedIn
Curiosity is
my starting point.
I notice what people notice.
And wonder why.
I’m a social media and brand strategist, a writer, and the founder of TM Marketing. I’m interested in the space where people, brands and culture meet.
My background spans public relations, digital marketing and design, with experience across India and Canada. It’s given me a belief I keep coming back to: the best strategy starts by understanding people.
I like asking better questions, finding an unexpected angle and making the complicated feel clear. That’s what I bring to the work.
THE FOUNDATIONPublic Relations &
Digital Content MarketingYork University, Canada
Digital Content MarketingYork University, Canada
THE PRACTICEStrategy, storytelling
& creative directionFounder, TM Marketing
& creative directionFounder, TM Marketing
04 / UNFILTERED: TWISHAVisit the journal
Less noise.
More perspective.
Marketing, brands, technology and culture. The questions behind what’s happening, and the ideas that stay with me.
BRAND STRATEGY / 28 OCT 2026Planning a café launch?
READ THE ARTICLE UNFILTERED: TWISHA / 27 OCT 2026THE AD THAT WAITS
READ THE ARTICLE Something
Planning a café launch?
Start with the visit.
READ THE ARTICLE UNFILTERED: TWISHA / 27 OCT 2026THE AD THAT WAITS
UNTIL YOU MEAN IT
READ THE ARTICLE Something
to think about.
Read the essays, follow the conversations and bring your own point of view.
Explore the blog Join me on LinkedIn ↗05 / YOUR NEXT CHAPTERA BRAND TO BUILD. AN IDEA TO EXPLORE.
Let’s make
something matter.
A fresh perspective for your brand, a creative collaboration or a place on your team. Tell me what you have in mind.
hello.tmmarketing@gmail.com