ESF, PARIS

IN PROGRESS

CLIENT

Self Initiated in Partnership with

Équipe Sans Frontières, Paris

THE BRIEF

Design tools to facilitate dialogue to test the scope of participation in graphic design,

while co-creating an identity for Sudanese, Ethiopian and Afghan immigrants in Paris through football.

This aim of the project is to understand the role of people in designing identities (beyond visuals).

I do this by encouraging a discussion around how the chosen immigrants aspire to be seen in foreign land. It is to gamify the process of gathering information and to make the interaction as enjoyable and intuitive as possible. Finally, it is to inform that their opinions are valued and they are in control of choosing their own identity.

 

The project addresses challenges that arise with designing to integrate a myriad of cultures without diluting any.

 

Some questions that guide this project are,

 

  1. What are the challenges in designing for a cluster of people who come from different continents, with different cultures and most importantly speak different languages?

  2. What are the best methods to collect qualitative insights that can authentically be translated into visuals? To what extent can we include the audience in designing an identity that represents them?

  3. At what stage(s) can we include participants in the process of designing a visual identity?

  4. How do we make the tools for collaboration robust enough to not be restricted by the limitations of the written language?

  5. How does participatory identity design affect the morals of the participants? Is it measurable?

 

Seeking Contributions, Recommendations and Dialogue from Fellow Designers and Researchers

 

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