/* Original creative studies. Scoped to portfolio and case-study pages. */
.work-introduction{max-width:390px}.work-introduction>p{max-width:none}.concept-disclosure{display:block;font-size:8px;font-weight:600;letter-spacing:1.2px;line-height:1.7;margin-top:23px;color:var(--red)}
.work-section .concept-grid{display:grid;grid-template-columns:1fr 1fr;gap:76px 42px;margin-top:52px;align-items:start}.concept-project:nth-child(even){margin-top:105px}.concept-project .concept-cover{display:block;padding:0;min-height:0;aspect-ratio:4/3;isolation:isolate;background:var(--cream);border-radius:2px}.concept-cover>img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s cubic-bezier(.16,1,.3,1)}.concept-cover:hover>img{transform:scale(1.035)}.concept-open{position:absolute;inset:auto 22px 20px auto;display:flex;align-items:center;gap:13px;padding:9px 13px 9px 17px;border-radius:30px;background:#f4f0e8f5;color:var(--ink);opacity:0;translate:0 9px;transition:opacity .3s,translate .4s;box-shadow:0 3px 15px #0001}.concept-open>span:first-child{font-size:7px;font-weight:600;letter-spacing:1px}.concept-open>span:last-child{font-size:24px;line-height:1}.concept-cover:hover .concept-open,.concept-cover:focus-visible .concept-open{opacity:1;translate:0 0}.concept-project .project-caption{padding-top:20px;gap:14px}.concept-category{display:block;text-transform:uppercase;font-size:7px;letter-spacing:1.1px;color:var(--muted);margin-bottom:8px}.concept-project .project-caption h3{font-family:var(--serif);font-size:35px;line-height:1.05;letter-spacing:-.5px;margin-bottom:10px}.concept-project .project-caption p{max-width:340px;font-size:12px;line-height:1.8}.concept-project .project-caption>span{font-size:7px;padding-top:2px;letter-spacing:1.2px;white-space:nowrap}.work-footnote{margin-top:78px;padding-top:31px;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1.5fr 1fr;gap:45px;align-items:start}.work-footnote>.eyebrow{font-size:8px}.work-footnote>p{font-size:11px;color:var(--muted);line-height:1.9}.work-footnote>.text-link{font-size:10px;justify-self:end;gap:15px;max-width:200px}
.case-page .site-header{background:var(--paper)}.case-hero{padding-top:42px;padding-bottom:53px}.case-kicker{display:flex;align-items:center;gap:30px;flex-wrap:wrap;font-size:8px;font-weight:600;letter-spacing:1.1px;margin:62px 0 31px}.case-kicker>span:last-child{margin-left:auto;color:var(--red)}.case-hero h1{font-family:var(--serif);font-size:clamp(80px,10vw,150px);line-height:.84;letter-spacing:-4px;margin-left:-3px}.case-hero h1 em{color:var(--red);display:inline-block;margin-top:8px}.case-deck{display:flex;justify-content:space-between;align-items:end;gap:50px;margin-top:41px}.case-deck p{max-width:520px;font-size:15px;color:var(--muted);line-height:1.8}.case-deck>span{font-size:8px;letter-spacing:.6px;max-width:240px;text-align:right;line-height:1.9}.case-main-art{padding-bottom:0}.case-main-art>img{width:100%;height:auto;max-height:none;object-fit:contain;object-position:center}.case-main-art figcaption{display:flex;align-items:center;justify-content:space-between;gap:25px;font-size:7px;letter-spacing:1px;padding:17px 0 0;color:var(--muted)}.case-intro{display:grid;grid-template-columns:1fr 1fr;gap:15%;padding-top:95px;padding-bottom:100px;max-width:1180px}.case-intro .eyebrow{font-size:8px}.case-intro h2{font-size:58px;margin:25px 0 24px;letter-spacing:-1.5px}.case-intro p{font-size:13px;line-height:2;color:var(--muted)}.case-idea{background:var(--case-bg);color:var(--case-ink);padding:75px 0}.case-idea .eyebrow{font-size:8px}.case-idea p{font-family:var(--serif);font-size:clamp(50px,5.6vw,85px);letter-spacing:-1.8px;line-height:1.02;max-width:1000px;margin:30px 0 7px}.case-section-top{display:grid;grid-template-columns:1fr 2fr;gap:45px;align-items:start;margin-bottom:60px}.case-section-top>.eyebrow{font-size:8px;padding-top:11px}.case-section-top h2{font-size:clamp(45px,5vw,72px);letter-spacing:-1.8px}.case-pillars{display:grid;grid-template-columns:1fr 1fr 1fr;gap:55px}.case-pillars article{border-top:1px solid var(--line);padding-top:24px}.case-index{font-family:var(--serif);color:var(--red);font-size:30px;line-height:1}.case-pillars h3{font-family:var(--serif);font-size:32px;line-height:1.05;letter-spacing:-.4px;margin:23px 0 18px}.case-pillars p,.case-execution-notes p{font-size:12px;line-height:1.95;color:var(--muted)}.case-executions{background:#e8e3d9}.case-gallery{display:grid;grid-template-columns:1.1fr .88fr;gap:9%;align-items:start;max-width:1120px;margin:0 auto}.case-gallery figure:last-child{margin-top:65px}.case-gallery img{width:100%;height:auto;box-shadow:0 15px 38px #2929231c}.case-gallery figcaption{display:flex;justify-content:space-between;align-items:center;gap:15px;font-size:7px;letter-spacing:.5px;padding-top:17px;line-height:1.8}.case-gallery figcaption a{border-bottom:1px solid #29292366;font-size:8px;letter-spacing:0}.case-execution-notes{display:grid;grid-template-columns:1fr 1fr 1fr;gap:50px;margin-top:70px}.case-execution-notes h3{font-family:var(--serif);font-size:29px;line-height:1.08;letter-spacing:-.5px;margin-bottom:15px}.case-copy-row{display:grid;grid-template-columns:1fr 2fr;gap:45px;border-top:1px solid var(--line);padding:28px 0}.case-copy-row .eyebrow{font-size:8px;line-height:1.9;padding-top:6px}.case-copy-row>p{font-family:var(--serif);font-size:clamp(27px,2.8vw,39px);line-height:1.2;letter-spacing:-.3px;max-width:850px}.case-process{display:grid;grid-template-columns:1fr 1fr;gap:13%;padding-bottom:80px}.case-process .eyebrow{font-size:8px}.case-deliverables{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}.case-deliverables>span{padding:8px 13px;border:1px solid var(--line);border-radius:30px;font-size:9px}.case-process>div>p{font-size:11px;line-height:1.95;color:var(--muted);margin-top:22px}.case-closing{border-top:1px solid var(--line);padding-top:62px;padding-bottom:66px;text-align:center}.case-closing p{font-family:var(--serif);font-size:clamp(39px,4.5vw,65px);line-height:1.05;letter-spacing:-1.5px;max-width:900px;margin:0 auto 26px;color:var(--red)}.case-closing>span{font-size:7px;letter-spacing:1px;color:var(--muted)}.case-next{border-top:1px solid var(--line);padding-top:38px;padding-bottom:65px}.case-next .eyebrow{font-size:8px}.case-next>div>a{display:flex;align-items:center;justify-content:space-between;gap:25px;margin:25px 0 30px}.case-next h2{font-size:clamp(40px,4.6vw,65px);line-height:1;letter-spacing:-1.3px;max-width:900px}.case-next>div>a>span{font-size:65px;line-height:1;color:var(--red)}.case-next>.text-link{font-size:11px}
@media(max-width:1000px){.work-section .concept-grid{gap:60px 30px}.concept-project:nth-child(even){margin-top:75px}.concept-project .project-caption h3{font-size:29px}.concept-project .project-caption p{font-size:11px}.work-footnote{grid-template-columns:1fr 2fr;gap:25px}.work-footnote>.text-link{grid-column:2;justify-self:start}.case-intro{gap:10%}.case-pillars,.case-execution-notes{gap:30px}.case-main-art>img{max-height:none}.case-section-top{grid-template-columns:.8fr 2fr}.case-hero h1{font-size:11vw}.case-process{gap:8%}}
@media(max-width:700px){.work-section .section-heading{display:block}.work-introduction{margin-top:26px;max-width:100%}.work-introduction>p{font-size:13px}.concept-disclosure{font-size:7px;margin-top:16px}.work-section .concept-grid{grid-template-columns:1fr;gap:43px;margin-top:31px}.concept-project:nth-child(even){margin-top:0}.concept-project .concept-cover{aspect-ratio:4/3}.concept-open{opacity:1;translate:0 0;padding:6px 9px;inset:auto 12px 13px auto}.concept-open>span:first-child{font-size:6px}.concept-open>span:last-child{font-size:19px}.concept-project .project-caption{padding-top:17px}.concept-project .project-caption h3{font-size:31px;margin-bottom:8px}.concept-project .project-caption p{font-size:11px;max-width:280px}.concept-project .project-caption>span{font-size:6px}.concept-category{font-size:6px;margin-bottom:7px}.work-footnote{display:block;margin-top:47px;padding-top:24px}.work-footnote>p{margin:17px 0 20px;font-size:11px}.work-footnote>.text-link{font-size:10px}.case-hero{padding-top:24px;padding-bottom:32px}.case-kicker{font-size:6px;gap:12px;margin:36px 0 27px}.case-kicker>span:last-child{margin-left:0}.case-hero h1{font-size:clamp(50px,13.3vw,86px);line-height:.94;letter-spacing:-1.6px}.case-deck{display:block;margin-top:26px}.case-deck p{font-size:12px;line-height:1.85}.case-deck>span{display:block;margin-top:19px;font-size:7px;text-align:left;max-width:none}.case-main-art>img{max-height:none}.case-main-art figcaption{font-size:5.5px;gap:15px;padding-top:11px;letter-spacing:.6px}.case-main-art figcaption>span:last-child{text-align:right;max-width:120px}.case-intro{display:block;padding-top:51px;padding-bottom:48px}.case-intro>div+div{margin-top:39px}.case-intro .eyebrow{font-size:7px}.case-intro h2{font-size:46px;line-height:1;margin:19px 0 20px;letter-spacing:-1px}.case-intro p{font-size:12px;line-height:1.95}.case-idea{padding:46px 0}.case-idea .eyebrow{font-size:7px}.case-idea p{font-size:43px;letter-spacing:-.7px;margin-top:25px}.case-section-top{display:block;margin-bottom:33px}.case-section-top>.eyebrow{font-size:7px;padding:0}.case-section-top h2{font-size:47px;letter-spacing:-1px;margin-top:22px}.case-pillars{grid-template-columns:1fr;gap:28px}.case-pillars article{display:grid;grid-template-columns:35px 1fr;gap:10px 19px;padding-top:21px}.case-pillars h3{font-size:28px;margin:0;line-height:1.1}.case-pillars p{grid-column:2;font-size:11px;line-height:1.9}.case-index{font-size:27px}.case-gallery{gap:18px;grid-template-columns:1fr 1fr;align-items:start}.case-gallery figure:last-child{margin-top:35px}.case-gallery figcaption{display:block;padding-top:11px;font-size:5.5px;letter-spacing:.3px}.case-gallery figcaption a{font-size:7px;display:inline-block;margin-top:6px}.case-execution-notes{grid-template-columns:1fr;gap:25px;margin-top:36px}.case-execution-notes h3{font-size:28px;margin-bottom:11px}.case-execution-notes p{font-size:11px}.case-copy-row{display:block;padding:24px 0}.case-copy-row .eyebrow{font-size:7px;display:block;padding:0;margin-bottom:17px}.case-copy-row p{font-size:28px;line-height:1.25}.case-process{display:block;padding-bottom:48px}.case-process>div+div{margin-top:34px}.case-process .eyebrow{font-size:7px}.case-deliverables{gap:8px;margin-top:17px}.case-deliverables>span{font-size:8px;padding:6px 11px}.case-process>div>p{font-size:11px;margin-top:17px}.case-closing{padding-top:40px;padding-bottom:42px}.case-closing p{font-size:39px;letter-spacing:-.8px}.case-closing>span{font-size:5.5px;letter-spacing:.6px;display:block;max-width:260px;margin:auto}.case-next{padding-top:30px;padding-bottom:45px}.case-next .eyebrow{font-size:6px}.case-next h2{font-size:38px;letter-spacing:-.8px;max-width:270px}.case-next>div>a>span{font-size:35px}.case-next>.text-link{font-size:10px}}
@media(prefers-reduced-motion:reduce){.concept-cover>img,.concept-open{transition:none!important;transform:none!important}}.motion-paused .concept-cover>img{transition:none;transform:none}

.work-index #work-title{font-family:var(--serif);font-size:clamp(49px,5.5vw,82px);line-height:.98;letter-spacing:-2.5px}.work-index #work-title em{color:var(--red)}
@media(max-width:700px){.work-index #work-title{font-size:53px;letter-spacing:-1.5px}.case-gallery{grid-template-columns:1fr;gap:32px}.case-gallery figure:last-child{margin-top:0;width:87%;justify-self:end}.case-gallery figcaption{display:flex;font-size:8px;letter-spacing:.2px}.case-gallery figcaption a{font-size:9px;padding:5px 0;margin:0}}