twisha mehta.Let’s make it happen
01 / SELECTED CREATIVE STUDIESSix briefs. Six different ways in.

Ideas with
somewhere to go.

Campaigns, visual worlds and stories built around a clear human idea. Explore the brief, the thinking and the creative.

ORIGINAL SELF-INITIATED CONCEPT WORK
A reason to meet. — original hospitality campaign artworkEXPLORE THE STUDY
Hospitality / 01

A reason to meet.

A café campaign built around the person you would send it to.

CONCEPT
STUDY
Room to pause. — original wellness campaign artworkEXPLORE THE STUDY
Wellness / 02

Room to pause.

A wellness direction that gives rest a place in an ordinary day.

CONCEPT
STUDY
The everyday, in a new light. — original product & interiors campaign artworkEXPLORE THE STUDY
Product & interiors / 03

The everyday, in a new light.

A product story that begins with the life around the object.

CONCEPT
STUDY
The city, after hours. — original culture & experiences campaign artworkEXPLORE THE STUDY
Culture & experiences / 04

The city, after hours.

A cultural-event concept that turns a familiar street into an invitation.

CONCEPT
STUDY
A longer story. — original fashion & lifestyle campaign artworkEXPLORE THE STUDY
Fashion & lifestyle / 05

A longer story.

A fashion direction that makes wearing something again part of the appeal.

CONCEPT
STUDY
An idea worth passing on. — original editorial & ideas campaign artworkEXPLORE THE STUDY
Editorial & ideas / 06

An idea worth passing on.

An editorial system that makes one clear thought the visual identity.

CONCEPT
STUDY
THE IDEA IS ONLY THE BEGINNING.

Each study develops a fictional brief into a campaign direction, original artwork and sample copy. Proposed evaluation plans are included where relevant.

Bring me your real-world brief