EXPLORE THE WRITING ↗EDITORIAL / NEWSLETTER & LONG-FORM
Unfiltered: Twisha
My independent writing on marketing, brands, technology and the questions behind them.
STRATEGY / STORY / FEELINGNOT EVERYTHING REVEALS ITSELF AT ONCE
TWISHA MEHTA / TM MARKETINGIdeas,
Ideas,
with a
heartbeat.
Strategy beneath the surface.
Stories that stay with you.
ENTER MY WORLDThere’s more beneath the surface.OR SIMPLY SCROLL ↓INDIA ↔ CANADA
THINKING BEYOND BORDERS.
THINKING BEYOND BORDERS.
STRATEGY. STORYTELLING. A HUMAN POINT OF VIEW.
BASED IN INDIA · THINKING BEYOND BORDERSSOCIAL MEDIA & BRAND STRATEGIST
The art ofbeing remembered.
A clear point of view.
THE BRAND FILES / AN INDEPENDENT EDITOpen the archive
Real brands.
A closer look.
The campaigns I stop for, the choices behind them, and what marketers can take from them.
INSTAGRAM STORIES · LINKEDIN POSTS · ORIGINAL ANALYSISThe files are being prepared.
A growing collection of brand stories, campaign breakdowns and marketing insights. Each edition brings the creative together with a short read and its sources.
01 / INSTAGRAM STORIES02 / LINKEDIN POSTS
CURATED & WRITTEN BY TWISHA MEHTASee all the files
THE MARKETING RADAR / THE DAILY EDITLess noise.
Less noise.
Sharper signals.
What changed in marketing, advertising and PR. Why it matters, and which questions deserve a closer look.
Read The Marketing Radar ↗A DAILY READING OF THE SIGNALS
Marketing.
Public relations.
Technology.
The connections between them.
WORK / OUT IN THE WORLDPublished words. Published work.
Work with
a public life.
Editorial writing and a product-education series, with actual published pieces to explore.
EXPLORE THE WRITING ↗
EXPLORE THE SERIES ↗SOCIAL / PRODUCT-EDUCATION REELS
Build Lab
Hooks, scripts and creative direction for an ongoing series of short product explanations.
01 / SELECTED INDEPENDENT STUDIESA closer look. A considered response.
The concept
studio.
Six self-initiated briefs exploring strategy, writing and visual direction. Open a study for its research and full creative.
SELF-INITIATED WORK / RESEARCH REVIEWED OCTOBER 2026
OPEN THE STUDYCafés & hospitality / 01
INDEPENDENTThe catch-up table.
A café launch that turns “we should catch up” into a plan someone can actually make.
STUDY
OPEN THE STUDYEveryday wellbeing / 02
INDEPENDENTBetween things.
A quiet, practical content series for the gaps in an ordinary working day.
STUDY
OPEN THE STUDYLighting & interiors / 03
INDEPENDENTA desk after six.
A lighting story organised around a real desk: the page, the screen and the task at hand.
STUDY
OPEN THE STUDYCulture & city life / 04
INDEPENDENTAfter hours.
An after-dark culture concept in which the practical invitation is part of the design.
STUDY
OPEN THE STUDYFashion & rewear / 05
INDEPENDENTThe repeat edit.
A wardrobe-led editorial that gives familiar clothes another way to be worn.
STUDY
OPEN THE STUDYEditorial & culture / 06
INDEPENDENTThe second look.
An independent editorial format that turns a quick observation into a sourced, readable argument.
STUDY
THE THINKING IS PART OF THE WORK.
These are independent concepts, not commissioned campaigns. Each study includes a specific brief, source notes, sample executions and a plan for evaluation. Photographic references are credited; no live results are claimed.
Bring me your real-world briefA SMALL EXERCISE IN ATTENTIONSame café.
Same café.
Different story.
A message becomes more interesting when it gives someone a reason to pass it on. Here’s what I mean.
THE PRODUCT MESSAGE
“We serve
great coffee.”
True. But it could belong to almost any café.
02 / THE STUDIOtm. MARKETING
A sharp strategy.
A human touch.
TM Marketing is my boutique creative practice. I bring the strategy, the words and the visual direction together, so every part of your brand feels connected.
Whether you’re finding your voice, rethinking your content or building your next chapter, we start with what matters to your business.
Find our starting pointBUILT AROUND YOUR BRAND.LED BY TWISHA.
01Brand & content strategy
A clear position, a recognisable voice and a reason for your audience to care. The thinking that gives every creative decision a direction.
02Social & storytelling
Ideas people recognise themselves in. Reels, carousels, copy and community, connected by a consistent editorial point of view.
03Campaigns & communication
A focused idea, expressed in the right places. I connect campaign concepts, paid media and brand communication around a clear business objective.
04Websites & visual direction
A digital home that feels like your brand. From the first headline to the final enquiry, the words and visuals work toward the same goal.
THE PERSON BEHIND THE POINT OF VIEW.↗
03 / A LITTLE ABOUT MECuriosity is
The longer version, on LinkedIn
Curiosity is
my starting point.
I notice what people notice.
And wonder why.
I’m a social media and brand strategist, a writer, and the founder of TM Marketing. I’m interested in the space where people, brands and culture meet.
My background spans public relations, digital marketing and design, with experience across India and Canada. It’s given me a belief I keep coming back to: the best strategy starts by understanding people.
I like asking better questions, finding an unexpected angle and making the complicated feel clear. That’s what I bring to the work.
THE FOUNDATIONPublic Relations &
Digital Content MarketingYork University, Canada
Digital Content MarketingYork University, Canada
THE PRACTICEStrategy, storytelling
& creative directionFounder, TM Marketing
& creative directionFounder, TM Marketing
04 / UNFILTERED: TWISHAVisit the journal
Less noise.
More perspective.
Marketing, brands, technology and culture. The questions behind what’s happening, and the ideas that stay with me.
BRAND STRATEGY / 28 OCT 2026Planning a café launch?
READ THE ARTICLE UNFILTERED: TWISHA / 27 OCT 2026THE AD THAT WAITS
READ THE ARTICLE Something
Planning a café launch?
Start with the visit.
READ THE ARTICLE UNFILTERED: TWISHA / 27 OCT 2026THE AD THAT WAITS
UNTIL YOU MEAN IT
READ THE ARTICLE Something
to think about.
Read the essays, follow the conversations and bring your own point of view.
Explore the blog Join me on LinkedIn ↗05 / YOUR NEXT CHAPTERA BRAND TO BUILD. AN IDEA TO EXPLORE.
Let’s make
something matter.
A fresh perspective for your brand, a creative collaboration or a place on your team. Tell me what you have in mind.
hello.tmmarketing@gmail.com