INDEPENDENT MARKETING & PR STRATEGIST
Source-linked case studies examining creative choices, consumer psychology, distribution and PR.
A clear position. Content with a point of view. Stories with a reason to matter. I connect the thinking with the work people actually see.
Marketing, content and PR are connected parts of how a brand becomes understood. Start with the question your business needs to answer.
Find the connection between what your business does, what your audience needs and what makes your brand worth choosing.
Give your social presence a purpose. Connect audience insight with creative concepts, platform-aware formats and a recognisable voice.
Bring the right angle, evidence and context together. Shape how your brand introduces itself, explains a decision and enters a conversation.
Make the visual language, words and digital journey work together. Help people understand the brand, explore the work and take the next step.
Editorial writing and a product-education series, with actual published pieces to explore.
READ THE LATEST EDITION ↗My independent writing on marketing, brands, technology and the questions behind them.
LATEST EDITION / The New Luxury Is Looking HandmadeRead the edition
EXPLORE THE SERIES ↗Hooks, scripts and creative direction for an ongoing series of short product explanations.
The visible work is the result of a series of choices. Explore the thinking that connects strategy, creative work and communication.
Before choosing a platform or writing a headline, I look at the audience, their context and the decision the communication needs to support. The brief begins with a reason for someone to pay attention.
The business objective and the audience question belong in the same conversation.Bring me your brief
A clear position gives the content and communication somewhere to go. I connect the central message with the evidence behind it, then consider how the brand should sound and behave.
A message becomes more useful when the brand can support what it says.Bring me your brief
The same strategy can become a Reel, an editorial story, a launch narrative or a website. Each format needs its own craft, while keeping the brand’s point of view recognisable.
The creative idea and the communication plan develop together.Bring me your brief
Views describe one part of a response. Useful questions, enquiries and the next action need their own evidence. I separate what was observed from what we still need to learn, then use that distinction to improve the next piece.
A launch is a beginning. A result needs a measure and a context.Bring me your brief
Research, observation and a point of view. My independent writing and audio explore the choices behind what people notice.
TWISHA MEHTA / A POINT OF VIEW.I’m Twisha Mehta, founder of TM Marketing. I bring study and work experience in Toronto to a practice connecting marketing, content and public relations for international projects.
The question I keep coming back to: what gives someone a reason to notice, understand and remember a brand?
Postgraduate certificates in
Digital & Content Marketing
and Public Relations
Brand strategy, social media, public relations
and creative direction. Let’s find your starting point.
