THE BRAND FILES / TWISHA MEHTAA field guide to what makes us notice.
Real brands.
A closer look.
Campaigns worth stopping for. Creative choices worth understanding. Original editorial case studies, Instagram Stories and LinkedIn posts, with the thinking and sources behind them.
INDEPENDENT RESEARCHFROM THE FEED TO THE FILES.
The files are being prepared.
Brand stories, campaign breakdowns and useful marketing ideas. New editions appear here after editorial review.
01 / INSTAGRAM STORIES02 / LINKEDIN POSTS
INDEPENDENT EDITORIAL WORK
Explore The Marketing Radar ↗Original analysis of real campaigns and current developments. Reported facts, brand claims and interpretation are distinguished; sources and publication dates are included. Featuring a brand does not imply a client relationship.